[LTheobald]

I'm sorry but hasn't this been the case for a good while now? I remember seeing this on the Guardian last year:

http://www.guardian.co.uk/technology/2012/may/26/cookies-law...

And isn't that why sites like The Guardian, BBC etc. have been using a banner anyway?

[oliveremberton]

It's significant because they're the regulator, and now they're changing to do what everyone else is, instead of telling everyone else to do what they've been doing.