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by tchae
4881 days ago
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Facebook's social graph data is the closest digital form replication of our offline true social graph. Our true social graph is what affects every single innate decision and action we make and take, as well as structuring the way we are influenced. While Facebook isn't a "news" platform, it is, however, a platform in its beginning stages (albeit, highly advanced) that shows you "content" that is most relevant to you - through the usage of the replicated social graph. And you're right, I wouldn't ever go to state that "curated content" (if done right) will leave anytime soon, but the implicit personalization of everything on the web will become reality and nothing will nor should be static content. |
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This simply isn't true. If I decide not to go to the beach because it rained, I just based my decision on something that has zero to do with my "true social graph."
I think this might actually be where your deeper mistake in reasoning is - the assertion that relevancy is based solely on your social graph. The fact that this is NOT so is exactly why Facebook does NOT show me content that is most relevant to me - it simply shows me content that was shared or created by my friends and family. That in and of itself doesn't make it relevant to me. It simply means: "hey here is a piece of content and you happen to know the makers of or someone who likes it."
The tricky part is determining what relevancy really means. I think this changes in different contexts.
And finally, I also simply cannot agree with this statement as it stands: "implicit personalization of everything on the web will become reality and nothing will nor should be static content." I really do hope that the latest New York Times article on the conflict in Mali is the same text regardless of whether you are I read it - i.e. that it's static and doesn't change.
I think reality is a bit more nuanced than what sweeping statements allow for.