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by notahacker
4890 days ago
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I find the linked article in which he described what he was learning from working at Zynga illuminating: http://venturebeat.com/2010/02/18/zyngas-chief-designer-shar... Key points to take away:
- We launch new games on insignificant fractions of our overall budget
- Metrics help us figure out whether newly introduced features actually help us earn more.
- Devising a way to "shame" users into playing more was our most effective recent new innovation. |
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