[smackfu]

The goal is to keep blackberry users from switching to android and stop the hemorraghing. Then they can worry about getting customers back.

[dmix]

But this is a whole new UI for blackberry.

That means they're employees / customers would have to learn a new ui regardless.

While there is already a large possibility that they are already using an Android or iPhone at home.

[potatolicious]

A new UI is only a bad thing if your customers like the old UI. People were actively leaving the BB platform just so they can learn a (not shitty) UI - so this is on the whole a good thing.

[dmix]

For an IT team, it's not if the employees like the UI, it's if they can figure out how to use it without a huge expense in training them.