[khitchdee]

So they have a recent history of starting with an iconic product and then diversifying product offerings from there. I guess that does give their customers greater choice (which is not always a good thing) but it also complicates their production process. Since they're used to doing this, the iPad mini as a diversification of the iPad is easy for them to digest. I still get the feeling they're confusing their customers and complicating their jobs. Signs of a big company.