[morganb180]

Love all of these case studies. People run around talking about "growth hack this" and "growth hack that" and then talk about SEO and Facebook. It's nice to see some actual examples where companies gain some deep understanding or glean some unique insight that totally changes the way they think in order to gain an edge.

[confluence]

Rule of thumb with vague terminology: if the words or concepts used in any arbitrary argument are vague - said argument is often full of bullshit.

And for the smart asses out there: yes I know that the above argument is itself vague. It's an example of a self-referential heuristic like Hofstader's Law (http://en.wikipedia.org/wiki/Hofstadters_law).

[th00pl]

You're a cool dude...