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by jamespcole2 4885 days ago
For me the requirements would be:

A flat monthly fee of less than $120AUD

An open API so apps like XBMC, Boxee, Plex etc. can integrate the service.

NO ADVERTISEMENTS! - this is a must I refuse to pay for something and have to watch ads.

Shows are available as soon as the first airdate in all regions(If you air a show more than 48 hours after first airing in its country of origin you will never compete with piracy)

The ability to download DRM free SD versions of content so I can watch them while travelling on planes etc.(This may seem far fetched but if you seriously want to compete with piracy you need to match its functionality, people could easily do this illegally now anyway so why not just make it part of your service and actually make money)

It is a must to match the ease of use and functionality of piracy to compete with it, piracy allows you to watch a TV show within an hour of it's first airdate anywhere in the world at the quality of your choice with no advertising or DRM. At a minimum you must meet these requirements to compete effectively.

1 comments

You make a very good point about having to compete with piracy.

If piracy is so easy and so ubiquitous, it has to combated with features that are at the very least equal in order to persuade the on-the-fence pirates. Thanks.

I think it's also generally a misconception that people pirate things because they are cheap and don't want to spend the money. I think most people would be happy to pay if it matched the ease of convenience of piracy. I'm sure some people do pirate to avoid paying but they are never going to be your target market anyway.

Are you doing market research for a startup? This is an area I am particularly interested in and have a bunch of ideas for the industry. The major problem I see it is navigating the legal minefield of copyright law in different regions etc.

Yes, I am doing market research for a startup. If you're interested you can contact me about it.