[robodale]

Neither. Build up a mailing list of prospects while you build and keep them updated on your progress. On launch day, spread the news among the mailing list.

[paulitex]

Worth noting, we actually did that as well. I believe we got 7-8 conversions on launch day from the ML.

Built from ~6 months of email capture on the landing page + 4 months of active customer discovery interviews.

[nickfrost]

I suggest we chat about my community of targeted early adopters, that will make TechCrunch and HN user acquisition, a thing of the past. Seriously.

@TheNickFrost