[ig1]

Given that the two links pointed to completely different pages it's hard to draw any conclusion. It's well known that landing page has a significant impact on conversion, so even if the same audience from TC was split across both links (front page vs blog article) the conversion would likely be significantly different.

It also varies highly depending on the time of day and business of both. Hit either on a busy news day and you'll get wiped out. The time of day also has a huge impact on whether the audience is primarily European / East Cost (US) / West Coast (US) which depending on the nature of your startup can make a huge difference.

While the article makes interesting reading I wouldn't recommend trying to apply the findings to your own startup.