[danso]

To say that the NYT is the most tech progressive media entity is understating it...besides their vast array of web and mobile apps and forays into new story telling methods (the Avalanche story was a hit here)...they've hired tech stars such as Jeremy Ashkenas (CoffeeScript/Bacbkone) and Mike Bostock (D3) whose work benefits the online ecosystem as a whole, not just the media world, and they pour a fair amount of resources into open source projects and news data APIs: http://open.blogs.nytimes.com/

Of course it's to be expected that they have one of the more prominent digital departments among media companies, given their size. But I think it's a fair to argue they've gone way beyond just trying to put out a decent digital media project, just as other notable digital companies innovate and produce and share beyond their core selling products.