[ajkohn]

It's interesting. Sometimes the argument is that people are more savvy than we give them credit for and then it's that they don't really understand.

I'm not saying you're doing this now (not at all), but I do see people trying to have it both ways when talking about this issue.

The thing is, I'm old so I worked offline before the Internet. The personal information that is accessible offline is ... incredible, even to this day. It's what has powered the direct marketing revolution for decades.

So while I don't think people understand the details of how things work online I think they have an intuitive sense that the same way they get targeted offline is what happens to them online.

Facebook is actually letting people marry the offline and online information which I find super intriguing yet goes relatively unnoticed.

And I'm still shocked that we willingly present ID when we buy something with a credit card since we're not really required to do so.

Going slow wouldn't be a bad thing but I actually think we've been doing that already.