[bullseye]

From the PRWeb article:

More than 100,000 adult-aged consumers were asked to name up to five companies they believe to be the most trusted for protecting the privacy of their personal information

This is nothing more than a name recognition contest. I'm actually surprised Mozilla made the list at all.

[Freestyler_3]

Yes, I agree. Also how many consumers know how their/others privacy is handled/valued by these companies. Beauty contest thats all. (most brand related surveys don't mean much, because not many people know a thing or 2 about the lesser known companies)