[jimrhoskins]

Treehouse is a bit different from something like Instagram, the product is is something that can't really be automated by computers: teaching via video. About half of the company is directly involved with writing, shooting, and editing video, split almost evenly between teachers and video professionals.

The team that manages the web app, and most of the other teams, are small in comparison, they are certainly small and effective teams that utilize automation.

I agree with your points on automation, I just wanted to point out there are still things that require human interaction and creativity to produce.

[mixmastamyk]

He may be exaggerating a bit, but once video is done, it is done for quite a while... meaning highly repeatable.