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by rm999
4887 days ago
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Major car companies probably don't want to evolve their cars too quickly at the risk of confusing their customers. Tesla, on the other hand, must quickly turn its funding into entirely new cars. The needs of new and established car companies are entirely different. I also think TylerE makes a great point: cars are expensive machines with high expectations of reliability; this is another argument that established car companies need to be slow and meticulous. Toyota's stuck accelerator issues, which may very well have never even existed, probably cost them more than Tesla's entire marketcap (I read somewhere that the estimated hit to Toyota was in the 6B USD neighborhood). |
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They also don't want to alienate their customers. Imagine if you bought a new, $100,000 Mercedes, then they announced a week later that the new one would be more powerful, better styled, had all sorts of new gadgets, and would be immediately on sale for $100,000.
You'd be pretty pissed. You're spending major money, and would want to know that you're spending it correctly. That's part of why the big manufacturers have year-long hype and PR cycles. You don't want to surprise your customers.
The other problem with quickly making new models is repairs. Tesla actually has a lot of luck in this space, because mechanically, their cars are a LOT simpler than a normal, gas powered car. They don't have to worry about things like gearboxes or clutches. However, it is a tendentious benefit for the consumer, especially as the cars become more common, to have spare parts easily ordered or at hand.