[sumukh1]

Being successful on the app store involves a bit more than making a great app. It's how you play the search ranking/rating game. There are quite a few things that need to be done right.

The way you get ranked in Search plays a huge part in your sales (Unless it's a top 50 app). Another huge factor is your screenshot. Your leading screenshot should not be a shot of the launch image. Here's more info on screenshots: http://mobile.tutsplus.com/tutorials/mobile-design-tutorials...

[1]: (App Store Optimization Cheat Sheet [PDF]): http://www.apptamin.com/ASO_Cheat_Sheet-v2.2.pdf

[stewbrew]

According to this article the screenshots of a performant top office suite are bad and the screenshots of an admittedly beautiful but otherwise not too useful once-overhyped app are good. Uhm ... I don't know if I really care.

[rfelix2121]

That's a huge part. I'll probably write an article just on that at some point.