Because of the concept I didn't think originally that it was satire. It's not a terrible idea and I could definitely see people using it. My first though was, "Hah, that's kind of a good idea!".
Then I actually started looking at web page and it became apparent.
My question was, was it just a fake product description, or was it actually implemented (ala Cowclicker [1])?
1. http://en.wikipedia.org/wiki/Cow_Clicker