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by dublinben 4887 days ago
Ford might be competition for BMW in Europe, but they certainly aren't in the US. The only Ford I could believe a BMW customer even considering is the Mustang. The base model 3-series coupe is significantly more expensive than all but the top three Mustangs available (GT Premium convertible, Shelby GT 500, GT 500 convertible). If one is in the market for a $40k coupe, they're not going to compare the BMW to the Ford, they'll compare the BMW to the Mercedes, Infinity, and Audi.