[michaelpinto]

Don't think of a platform: First think of your goal, then select a platform.

If you're a startup and you want a branded official news source then it's hard to beat a WP install on your own domain. Can you use another platform? Sure you can, but don't over think it because you should be working on your product.

If you're looking to reach a community, then think about who is the community that you want to reach? Then pick the platform based upon that. Want to meet tech geeks into Android? Well G+ seems to be the place. Want to meet hipsters who love to swap images images? Tumblr seems to be a good place for that. So play on the playground where you want to make some friends.

[mtr]

Some good points. Our 'branded official news source' is already up and running on a subdomain using WP.

I was thinking of writing blog posts that go into more detail about the technology stack we're using, A/B tests, customer acquisition strategies etc. These types of blog posts don't seem like a good fit on the official blog.

Your comments about focusing on the community vs platform/technology is a nice practical insight. Cheers

[ante_annum]

Actually, I think tumblr is a solid blogging platform for those uninterested in swapping swag images with scene kids. It's free, supports markdown, has a super clean editor, and had image hosting. I add my own extras to the themes, and roll on happy.