OK, so Add is a replacement for your contacts syncing and storage (of Gmail/iCloud etc.) for people who care about their privacy and believe that paying for a product means you are the customer, not the user or worse, the product being sold.
First of all I agree with gf - the site does a horrendous job in explaining what it is. Add screenshot, actual content. People aren't looking for "simple", "familiar", etc. We're looking for what problem does this solve me with my contacts.
And oh I've got a few. First is that I contact people in different ways - phone, email, gtalk. I want it all unified in their card (Google does a meh job with this with their "linking" feature, but still misses obvious doubles). Not only that but I want a unified history - not a call log, not a message log. I want to see when I last contacted the person, not how.
Secondly - reminders. People need to be contacted sometimes. I need to call my mom later today, email a future client in a few hours etc. Not only that but as a good son I want to call my mom every day, unless she already called me. This is easy to check and to implement and I have no idea how it not standard. There is an Israeli android app called "Assistive" which kinda helps with this but not really enough. It basically sets reminders for missed calls. This needs to be taken further.
Just these two features will practically revolutionize the way I communicate with people, but I can keep on going on other things I want. You've chosen to do contact syncing which is a nice feature my phone already has for free.
I have spend 5 minutes on your website, but I cannot figure out what would be the advantage of using this instead of Google Contacts.
Here is also a few problems I find:
1) I love that my google contacts are in Gmail and Google Voice on my desktop. I don't think that if I use your service it will autocomplete my contacts in Google Voice for example.
2) Google will most likely still exist in 20 years, you? I'm not so sure.
Do you have any advantages of using your service ?
I do not care about more simple or secure, Google Contacts is simple and secure enough.
Do you have any cool features, like for example synchronisation between accounts ? Me and my wife would love to have a group in Google Contacts called "Family", where if I add a person, or change a setting it would automatically update in her contacts.
I think your product is a step in the right direction. But contacts are such a private matter that I think it doesn't go far enough.
People that don't trust Google are not likely to trust you.
Contacts is something you want to / should have on a computer that is totally under your control.
Given the low traffic and speed requirements, im my ideal world this world sit in a Raspberry PI like mini computer next to my router (or on my always on smartphone)
OK, so Add is a replacement for your contacts syncing and storage (of Gmail/iCloud etc.) for people who care about their privacy and believe that paying for a product means you are the customer, not the user or worse, the product being sold.
Does that make it clearer?