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by ElissaShevinsky
4889 days ago
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What's relevant & interesting here is that this levels the playing field (at least somewhat.) Google's struggle to monetize mobile ads - on search & elsewhere - means that there is still time for another company to figure that out first and dominate the mobile ad revenue market. Desktop ads existed in a mediocre state for a long time before Adwords changed the game. The mobile landscape resembles the desktop landscape before Google invented Adwords. |
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