[cooperadymas]

I love the honesty from Sujan Patel. They basically took advantage of a fluke that greatly benefited the website. The site was edu.com, and they utilized everyone across the web accidentally linking to, for example, harvard.edu.com instead of harvard.edu by building out a bunch of subdomains for thousands of colleges.

(Worth noting, this doesn't seem to be in place any more. No surprise really. This is probably the real takeaway, that taking advantages of loopholes doesn't work long-term.)

[maclover]

spot on. loop holes (especially in SEO) will hurt you in the long run if you abuse them. best idea is to just stay away from them and provide lots of value.. which is easier said than done.