[michaelmartin]

This list essentially boils down to; create good content. People have been giving that advice for as long as I can remember, but I can't ever remember a list where x SEOs all gave it as their only tip.

Kind of a nice turnaround.

Also, they've only interviewed 8 people here, or am I missing something? (Not that 8 isn't enough, just sayin')

[dohertyjf]

Except it doesn't, because Rand talks about internal docs (not public facing), Adam talks about his agency, Sujan talks about smart competitor/backlink analysis, Ross talks about technical Penguin recovery, Wil and Adam talk about outreach methods, and Paddy talks about a penalty recovery.

Hmmmm.....

[maclover]

good catch on the 8 people. title changed :)