[Osmium]

> Specifically, these sponsored posts are displayed in a way that causes confusion to the viewing user

Ah, suddenly it all makes sense... I was genuinely wondering why my friends were "liking" advertisements. I don't use Facebook often enough to keep up with what they've changed, so this was genuinely confusing to me. The idea that they were "reusing" likes hadn't even crossed my mind.

For anyone who says what they're doing doesn't count as "impersonating a user" then I'd just like to counter with my own personal experience, that it sure looked that way to me!

[redwood]

Seriously... what's unfortunate is that all your favorite movies, bands, and essentially interests that are specific and listed in your profile can post.. for example since I posted "Big Lebowski" as a favorite movie years ago, I now see "Big Lebowski" posting to keep itself current. Sure, I get that.

However what I wouldn't expect is my friends to see "Big Lebowski" related content associated with my name. Normally I wouldn't mind, but then you start realizing there is a lot of value to having many people "like" you, and who are all the people who own these accounts associated with interests anyway.

I can imagine my friends see ads via my interest for Big Lebowski, for bowling, white russians, flights to LA, etc.. sky's the limit on monetization for these guys. But that was never my intent nor would I want my friends seeing all that crap due to me!