[brudgers]

Advertising is just the most obvious example of something which other networks - such as cable television - charge the content provider to deliver to their customers.

I am not a lawyer, but the implied contract argument doesn't seem to hold water. Google and the ISP aren't in privity - unless of course there is a contract between them such as the article provides. I'll leave aside the applicability of common law principles to France in regard to the theory of implied contracts required as a premise to the argument.