[analog]

I don't even think this is a false positive. They claim the conference is 'not for profit' which sounds all nice and fluffy, but it is sponsored by three orgs [1]. Even if they don't turn a profit on the first year they're still building the brand of the conference.

The takeaway here is don't try to use Meetup to promote your conference.

[1] http://summit2013.reversim.com/

[gmazzotti]

'not for profit' don´t means don´t charing money, it means that money don´t goes to founders/owners

maybe the sponsored money goes to pay the rent, beers and food so the event can be free, and any money goes to founders/owners

[analog]

Not for profit means the organisation doesn't distribute funds to shareholders. The founders/owners are still free to pay themselves a wage.

That's what I mean about 'sounds nice and fluffy', actually it means very little in practice.