[jordanmessina]

I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/

Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most positioned for slow growth.

[speeder]

If you have zero people seeing your stuff, how they will word of mouth it?

[bravura]

Marketing != advertising

Marketing, for a startup, means finding a repeatable sales model.

[digitalengineer]

It's more. Marketing is you, your partners, your service, your FAQ, the way to handle email/phone calls, interviews, the building of trust.

[jordanmessina]

Yup, I definitely meant advertising here but had marketing burned in the brain because of the original comment.