[nickb]

Or it could be as unimportant as Powerset. It's best not to hype it up too much since the odds are that it won't be a panacea to everyone and a lot of people will be disappointed.

Products that tend to be modest initially and improve and prove themselves rapidly tend to do better than products that are hyped up beyond all proportions.

[Hexstream]

Indeed, why hype a product that is so insanely great the news will spread practically by itself? I expect a product to be worthless if its hype goes beyond a certain treshold.