Came here to post this. I call bs. It's a "case study" in the way that consultancies make them up out of whole cloth - "We analysed the P&L figures from FooCorp's regional affiliates and succeeded in raising revenues by 300%".
Really astonished that the BBC is posting this without any attempt, it seems, to conduct independent verification.
Really astonished that the BBC is posting this without any attempt, it seems, to conduct independent verification.