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by PhilipA 4902 days ago
I wished that when I started out with iOS development, that I knew that to get success on the App Store, 80% is marketing, and 20% is the quality of the app.
3 comments

iOS development != App Store success. This would actually be my advice for anyone starting out:

1. Make an app that looks awesome as a reference (and don't expect anyone to ever, ever use it)

2. Get a job as an iOS contractor

3. If you have enough experience and a good idea, make your decision between a reliable cash flow and becoming an App Store cowboy. But only then.

Definately a good idea. Hopefully it will change so good apps will be more important than marketing, but this will only happen if Apple changes their App discovery...
I would urge indie developers to also be learning a separate language and doing web apps so they have a way to pivot if the iOS app is unprofitable. Web apps seem like less of a lottery.
So very true - and sadly, while there are development guides and books aplenty, I have yet to find a high-quality guide on "how to market your iOS app"... anyone have any recommendations?