[DannyBee]

sure, i get the "better way to work with facebook's site" aspect, and i'm sold on that, but that doesn't seem to be how either facebook or the press is trying to sell it

(I wouldn't be so harsh if it was just the press trying to sell it this way, since the press is always trying to generate clicks :P)

[xauronx]

I'm on the same page as you. This is like Google doing a press release because it changed the search algorithm on gmail. It's kind of underwhelming.