[notatoad]

It's clearly a reference to Danielle's original blog post. He wanted to format his title "Why i won't be..." and "closing down betapunch" must have been the first thing that came to mind. I'm sure such an overwhelmingly negative (and popular) blog post calling out your company as kind of shitty makes you consider shutting down when you're a small operation.

[joshdotsmith]

It's possible there's some SEO strategery going on here, too. </conspiracy>

[minimaxir]

It's worth noting that this article is now #4 when Googling "betapunch". Danielle's article is now #5.

It's progress!