[trvlngwlbry]

I agree. Ideas are a dime-a-dozen, especially ideas that are the type to languish on a shelf indefinitely.

Startups are all about execution. It's with this in mind that I find the OP's proposition interesting. In my opinion, the more important part of the proposition is not the money or the marketing work, but the kick-in-the-ass that he's providing to someone who would normally fear taking the leap to execute.

Having someone to whom you are accountable (i.e. a cofounder) is huge for executing. Being accountable only to yourself makes things incredibly hard to continue to execute through all the difficulties of starting a company.