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by notahacker
4910 days ago
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The pictures helpfully clarify that Google Groups has a couple of extra dropdowns and a captcha to complete before sending your email whereas the 37signals minimalist credit card form has um... a couple of dropdowns and a long number to copy accurately. |
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Funny, why do we need to spend multiple steps "signing in" to Yahoo Groups, and not Breeze? Because, sorry, 37signals, the opening page for Basecamp Breeze is not "Create A List".
But I guess you need to exaggerate for effect (this is the same company that defended Apple against the "sequences shortened" lawsuits).
Oh, and "(1)", "(2)", "Create" on the Breeze create a list page...
Except that's not what the page looks like, is it? (https://breeze123.com/signup)
"(1), (2), (3), (4), 'Create'"... that's more accurate.
So... "look how many steps our competitors take, for their free offering. Ours is less steps (because we'll bundle several of them onto each page), so pay us $10 for that convenience, DHH needs a new supercar!" - sorry, I couldn't resist the snark, but this "marketing" is dishonest. And the blog entry as much so. In fact, I could sum it up largely as:
1) throw dart 2) if target hit, great, if target missed, retry step 1