[mattmanser]

It's not about what features are and aren't included.

You offer different plans to make one sound like a bargain, you offer an expensive one to make the others look relatively cheap and you offer a cheap one too. No-one chooses the cheapest wine.

It's a human psychology thing, nothing to do with features. If you aren't using this trick, you probably shouldn't present it like that as it's confusing.

You can use support levels instead or something to make an expensive premium plan if you want to take advantage of this marketing 'trick' that everyone else uses.

[jorgenhorstink]

I offer a cheap plan for monthly payment (the product is very low margin, especially compared to the large players in the market where one would easily pay at least 75e per month for the same functionality), a small discount if you're willing to commit for one year, and even a bigger discount if you're willing to commit for two years.

In the beginning we need cash flow, cash is king. So we hope lots of people buy the 2-year-deal. We are not trying to trick anyone. And I want an easy product, not a complicated one with different kind of support levels etc. No, I target a very specific audience, where there is no room for feature differentiation, imho. But who knows, this is just my feeling right now, we might change the offers in the future.

[mattmanser]

My point was you're using a product display that is linked to a very specific marketing tactic without using the tactic. So it makes no sense.