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by drharris 4901 days ago
Non designer here. I like the overall design, but I do have a few things I'd personally change (nit picky, might not change my desire to click through):

1) The top screenshots coming into foreground is a nice touch, but something seems choppy about the animation. I think it's less to do with the currently hovered image, but what happens to the previous image you had selected. It seems to just drop away in one frame, which looks awkward. Maybe moving it to background instantly, but putting a delay to slide back down would be better; it's difficult to visualize though.

2) Nobody really clicks through carousels anymore, and waiting for them to move automatically is irritating. Not sure what would be better, but consider something else if that information is important.

3) The sticky header at the top is not my favorite thing, and this may just be personal preference. I will actually close a website that does that to me. I may be alone here.

1 comments

> Nobody really clicks through carousels anymore

Is there a data point to back up this statement? I know I definitely do click through carousels, if I'm intrigued enough about what might be there.

In my humble opinion, I put them on par with pagination of articles (not good).

Of course you click through if you're intrigued enough. I'm not sure carousels are meant to create intrigue about a product. I'm not really sure what their purpose is. Every carousel I've seen has been probably better off being displayed all at once rather than one at a time. This is the Internet, many people (barring disabled/elderly users, who shouldn't be ignored) are used to consuming a lot of data simultaneously, most don't want it fed through a tiny straw.

I see them as a design fad that are typically asked for because someone's friend/competitor has one, or "ooh, ahh" 'ed at by clients who didn't know animation on web pages was possible.

Yeah, this is my typical feeling on it. I think they do have a use case (primarily as an image slideshow for something unimportant like a header image), but they are way overused these days. But, I'm not a designer, so they may know something I don't. I am a user though, and they seem like noise on the page to me, so maybe I know something designers don't, too.
I've been involved with 8-10 medium scale web apps (50-60k visitors/month), and we put analytics on every clickable element. The carousel buttons are maybe only hit by 2-3% of people. We saw conversion rates increase by an average of 4% when we broke that information out into a grid of small screenshots with some basic text for each feature.
There is a lively conversation over at ux.stackexchange about the usefulness of carousels here: http://ux.stackexchange.com/questions/10312/are-carousels-ef...

Theres isn't a lot of data to support the claims, but its a nice read anyway.