[jessaustin]

I think there is a real possibility that this maneuver could blow up in Liongate's face. Presumably there are some important decision-makers who take the argument for fair use seriously: that's why this dispute process exists in the first place. This video is an exemplar of what normal non-lawyer people would classify as fair use, if they're familiar with the concept at all. If Liongate's lawyers are willing to get in the mud over a few ad dollars (rather than the high-sounding crap we usually hear from the content industry), and they get their way, then clearly the system requires more protection for fair use. They might not have run this plan by all the suits at MPAA.