[pcurve]

The company missed a valuable window of opportunity to gain a lot of traction when there was strong anti-bank sentiment. People anxiously waited for invites that took too long to come, and when they finally did, there were problems.

Meanwhile the economy has improved, and let's face it, when there's sufficient fund sloshing around in our checking account to make those pesky fees non-issues, the big banks are not that bad.

In addition, many banks have cleaned up their act under pressure from regulators and customers, so now you have much smaller pool of people who are still willing to switch their banks out of spite.

In the end, this was a business that could've taken off and sustained for awhile had their timing and execution been better. After all, once people switch banks, they stick with them.