We don't know what Svbtle's game plan is. We don't even know the set of all possible Svbtle business models (as some people are criticizing), because there are business models that haven't been invented yet.
You are correct. But if that is the standard you hold critics to, as opposed to making statements based on all information available at a given time, then no critics would exist, because it is always possible for any group to enter unknown territory.