[froo]

I still believe in film as an art form but for a commercial production webshow it may be overkill, especially as HD cameras get better.

I think that for content to be produced for online (not just as a novelty webisode but as an actual artform) people need to start thinking outside the 22 minute content 8 minute ad format for half hour blocks of television.

For example, a standard sitcom format goes like this.

  Credits
  Story (teaser / cold open)
  Commercial
  Story
  Commercial
  End of Story
  Commercial
  Tag
  Credits

Its a relic that was built upon from the radio age, timing designed specifically for synchronous listeners. Now we're entering the Asynchronous age, I'm curious how the ability to skip commercials (Tivo) and the associated changes in timing (shorter ad blocks for online) affect how "funny" comedies are now (since timing is everything in comedy)

It would be interesting to see some A/B testing with recutting lengths of commercials for the exact same episodes with a randomised set of people and see if the net effect of how "funny" a show is is noticeable or negligible.

(sorry, just late night stream of conciousness rambling)