[ryguytilidie]

The problem is that companies like this are as not-scalable as possible. It is a bunch of individual contributors. The only way you add value is to hire someone great, who will presumably be quite expensive. Once they start trying to figure out how to hire more cost effective bloggers, quality will suffer and people will stop reading.

[loceng]

Or hope you can keep convincing quality people to join a boy's club, with some editorial power, and perhaps a marketing channel that it could be promoted on/with. Most of the character that I enjoy in personally written blogs feels like it gets lost in whatever process they follow for editing. Just MHO.