[kgosser]

Contrast is the root of attention.

Anything can be used to contrast. They chose a picture of a laptop. It's not your standard MacBook Air on a Crate & Barrel table a la ÜberConference.

I think it was smart.

Also, side note: I think it's interesting that we have shifted to default choice as Mac in these images. If you don't show a Mac product, then you're not pumping your brand the right way. That's an interesting observation.