No I didn't. The naming conventions for this instruction set are a bit of a mess [0], with every company trying to stick their brand in the middle of it. No wonder people get confused on this. Thanks for pointing that out.
In practice Itanium only competed with the existing 64-bit architectures from the Unix vendors. Many of whom got suckered into dropping their own stuff and moving onto Itanium, and got wiped out because of the very late & underperforming Itanium chips (frequently called "Itanic")...
[0] http://en.wikipedia.org/wiki/X86-64