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Show HN: Our Vancouver based web agency just launched. We'd love your feedback. (redstamp.ca)
23 points by kelsokennedy 4906 days ago
22 comments

This page is proof you can make pretty websites. Sadly, it might also evidence that you may stink at marketing. Its way to busy for me to follow a distinct line, and there is abosolutely no structured copy for me to read. Plus you put the very little copy you have in a carrousel and made it hard to read with some weird color choices.

Now, luckily for you, I'm not your target market ( I think, there is no way for me to know ). Which makes me ask the following question:

Who is your target market? If you answer with every business in Vancourver who wants/needs a website done, then you are taking the wrong route here.

Note: I'm not trying to rain on your parade. So dont take it as an insult, but as real feedback from someone who does copywriting/marketing.

Thanks for your insight and time.
Dead Links: Privacy Policy and TOS link in the footer [1]

Landing Page: changed on me while I was reading the first slide, suggestion: on hover pause slideshow

Contact Form: Major pop in due to the form element shifting in place when animating, suggestion: avoid the .toggle and use CSS3 transitions, specifically I would use a linear 350ms transition on the top property and move from -400px to 0px. (fallback to JS animation if the browser doesn't support CSS3 transitions).

Seeded Comments: Your DISQUS integration has a number of 5 month old "test" comments, suggestion: get rid of those :) [2]

Unoptimized Static Assets: I know you're using Wordpress, but IMHO it always rubs me the wrong way when marketing sites brag about "dev prowess" and fail to concatenate, minify and optimize CSS, JavaScript and Images; suggestion: do all those things. Also, use ImageOptim and you can compress your site images and net some performance [3]

[1] http://cl.ly/image/3J3d1F2r0P2f

[2] http://cl.ly/image/1q3f1D440H1J

[3] http://cl.ly/image/0N3d3H0m2803

I appreciate the time you've spent on your response. We will be using your feedback as we tweak the site tomorrow (especially the stale comments :/).

Thanks

You're welcome, good luck with the site and with the new customers! :)
The first thing I noticed was that your header text is part of the same JPEG image that has each background image: http://redstamp.ca/wp-content/themes/redstamp/images/layout/.... This is especially visible with the red text, which is thoroughly mangled by the compression, but it's just as obvious with the white lettering if you're used to being grouchy about how browsers all render text differently poorly ;)

Speaking as a nerd / web developer, I would of course be delighted if you managed to use @font-face (via Typekit or whatever) with something clever to draw the strikethrough, or an SVG, since that would scale really nicely with high resolution screens and mobile browsers (which use funny DPI numbers). For a simple and widely portable solution, though, please please please just move the text from those images to transparent PNGs. It's making my eyes hurt.

Of course, I'm hoping you fix it because I expect to see more of your website. Good luck! I live here, so Vancouver-based web developers are my favourite :)

I do hear what you're saying and I can see how it would improve our site.

Thanks for the feedback.

Great looking site, and I love the strike-through approach you used in your marketing copy.

However, I did notice a couple issues:

1. There seems to be a few problems with the font you are using, as some of the words seem to run into each other, at least on Chrome. Some of the sub-headings on this page are borked, for example: http://redstamp.ca/design/

2. I like the carousel, but found it fairly annoying when it would continue to auto-scroll after I had clicked on one of the Design, Development, or Marketing links. I eventually noticed the pause button, but I think it would be far more intuitive if you automatically paused the auto-scroll when a user clicks one of those links, as with that action they are showing an interest in that particular service, and probably need time to read the content on that carousel panel.

:)

Regarding 1, enabling Javascript fixed that for me, Chrome Version 23.0.1271.101 with ScriptSave v1.0.6.13 on OSX 10.7.5.
Thanks for the feedback, we will be tweaking the slider on the home page and coming up with a solution for chrome.
It's a wonderfully designed site; I love how the splash page draws your eyes to where they belong, without being overly obtrusive. One criticism: on http://redstamp.ca/development/, you may want to change the menu that changes position as you scroll. Maybe keep it fixed to the top of the screen as you scroll down, but when you scroll up, it should stay in position until it hits the bottom of the screen, and then begin to move up once it's out of the viewable area. When you're at the top of the page, it can move back to its home. That's just a suggestion on top of what's already very nice work.
Thanks for your suggestion and wonderful words!
Thanks for catching that.
In your contact form, you're using ticks, but you can't choose more than one. This is inconsistent with the way radio buttons usually look.

Would also be good if your Google Map linked to the Google Maps site, rather than just an image.

Might just be me, but I find the two column layout of your blog bizarre to read, especially as the first column doesn't end cleanly before it goes onto the next.

I wonder if the "Contact" is prominent enough (knowing how dumb some potential clients can be...) maybe have it in red too?

Thanks for your feedback. I hear what you are saying about the check marks, however it's consistent with the rest of our site and our order forms (http://redstamp.ca/marketingplanv5/ still very WIP, but might give you an idea of the application).
"We’re full-service, Vancouver-based, work-proven, and incredibly lovable."

Sounds like an Escort Service.

Am I correct in assuming you're all under 25-years old? Hey, there's nothing wrong with that. But I would suggest a little bit more gravitas for the website.

And the stock photographs make the website look like a travel guide.

Having said that, I think the website is very well done, if somewhat "busy", and I predict you'll soon have more work then you can handle.

We do escort old websites into fabulous new ones!

Thanks for the feedback!

there is no 'people' or 'about us' link. i can't find a single person's name.
That's a consistant feedback we've been getting. We're going to add a new section in the near future.

Thanks for your time.

Your contact form doesn't look right for me in Chrome (the "email" and "pm" options are pushed down a line). Also at 1024x768, the page wiggles when I scroll down by dragging the middle mouse button, but the extra horizontal content is just unintentional-looking whitespace.
Thanks for the feedback, we're going to do some additional bug checks over the next few days.
In chrome, the "Email" label is pushed down, below the checkbox.
Thanks for reporting this bug
Beautiful! If i still lived in Vancouver I'd come work for ya :) I would however recommend a responsive design considering you do mobile web development.
Portions of our site are responsive. We'll be launching a separate mobile presence in the coming weeks. We just felt fully responsive was not the best way to get our message/story across.

Thanks for your time!

We're also about to re-launch our website and we have very similar service offerings. Reading the critiques and praises here is helpful for us also :).
The carousel at the top rotates too quickly. I didn't have time to read a single complete block of text.

Otherwise the site looks great.

That has been a consistent concern in our feedback. We will adjust this shortly.

Thank you!

There are quite a few CSS bugs in chrome/windows. You see it a lot with the titles overlapping themselves and with the link hovers.
We will be looking further into the chrome/windows issues tomorrow. Thanks!
Domain in html title tag is: RedStamp.caredstamp.ca

Could that be your dev domain since it doesn't match production?

Great catch! It was actually Yoast SEO plugin forcing the domain name at the end of every title.

We've fixed it - thank you!

Typo on 'both' in /marketing/ "To E or not to E ... in btoh direct mail and e-mail campaigns..."
Well spotted. Missing period in "[...]campaign We’re experts [...]"

Really stunning work on the whole. Full props.

Thanks for your kind words and your grammar check. Appreciated and fixed!
Good eye! We've changed it - thanks for the heads up.
Always great to see new agencies in Vancouver. Site looks really nice as well.
Thank you :)
lots of roll-over issues in chrome. Especially in the footer. http://i49.tinypic.com/35jf6zc.jpg

good luck in Vancouver, eh.

Thanks for the bug shot, and thanks for the wishes :)
No mobile version of the site?
It's in development right now, and will be ready in about 2 weeks.

Thanks for checking our site out.

In your headings, my eyes were immediately drawn to the block letter text. It was only after I processed it and realized that your message couldn't be "we do mundane things" that it occurred to me to re-read it. Then I found the strikeout and scribblings.

You might consider beefing up the strikeout line and using a stencil font with a more fetching shade of red. Perhaps laid over the revoked text.

Or just drop the idea altogether -- I mean, what's the message there? "We were going to tell you how ordinary we are, but at the last minute we decided we're actually pretty extraordinary after all."

I would not call that your best foot.

Thanks for your honest feedback, I appreciate it.
I don't have anything constructive to say, except that if I had to leave New York I would love to live in Vancouver. How hard is it to find talent/clients there?
We'd love to have you here :). It's a fairly big city with an upcoming tech scene. I guess we will find out soon enough!