This is why the guy who designed this Google+ plan (Vic Gundotra) is where he is (at Google) and you are still a commentator in a public forum. You need some long-term vision, bro.
Of course taligent can speak for himself, but I think the argument is not that this is a bad game plan, but that it is not a "brilliant" one (but merely obvious.)
I do think Vic Gundotra is pretty brilliant and pretty "Steve Jobs-like". If Larry Page intends to stop being CEO of Google anytime soon, I hope Vic gets it (although I guess Sergei would be next in line).
Vic Gundotra is a master of bullshit, in the Frankfurt sense: when he speaks, he shares nothing of his own beliefs or opinions. Rather, his words are the party line, and nothing more than the party line; he doesn't say the things he says because he believes they are true, but because he wants you to behave as though they are true.
In this he is hardly alone, as a spokesman for a major corporation: but Google used to be better than that, and Google especially used to be a place where the top brass would tell the truth internally. It was a place where any Googler could speak up on a Friday company meeting and ask pointed questions and expect to get a real answer. Not so with Vic Gundotra: he bullshits internally just as hard as he does externally. You can't crack him; no matter how obvious his boosterism for G+, he never stops grinning and blustering and insisting that everything is awesome. It is severely off-putting.