[smackfu]

So that's averaging 40 app downloads per account in 2012 alone. Higher than I would expect, but I guess a lot of people download a lot of free apps and then immediately delete them.

[FredFredrickson]

How many were repeats (deleted from device, then re-downloaded later)? How many were updates to existing apps (or did they count those)?

These numbers are meant to impress people who know nothing about numbers, in my opinion.

[trendnet]

"*40 billion unique downloads excluding re-downloads and updates."

[bdcravens]

Reminds me of the channel stuffing that Samsung, Motorola, and others did to tout their tablets sales.

Also reminds me of articles that identify the dominance of Android 9 or 10 months after an iPhone has shipped (and when a flagship Android device has recently shipped).