[briguy]

I have seen many Java based Process Modelers Fail to live up the the promise of allowing "business users" the ability to create workflows without writing any code. It appears however that Mendix may have figured out how to make it work. I think that it has to do with the entire closed-loop solution (develop, deploy, monitor, app store, SVN integration, Domain model management, DSL's etc). Without those supporting pieces all working together, developers would inevitably need to be involved, thus stunting business user adoption.