[bambax]

It's an apparently endless discussion.

I do hate ads and have installed ad-filtering software at the router level (with Tomato) -- it's a great solution because it filters ads on all mobile devices without any other action on each device.

But apparently there are people who don't mind ads, or who even enjoy some of them.

It seems difficult for one side to understand the other side. People who hate ads don't understand how one can tolerate them, while people who don't mind them don't see why anyone would have a problem with them...

What would be interesting to know is how many people there are in each camp; there are relatively few users of ad-blocking software, but I don't think this number is relevant. Many people who hate ads don't know how to install ad-blocking software or don't even know that it exists (my parents, for example). Once they discover it they wouldn't go back to how things were before, for the world.