[chii]

> It's an arms race between advertisers and readers. Advertisers want a slice of a fixed supply of reader attention; readers presumably want to read/watch whatever they came to the site for. It's a zero sum game, so anything the advertiser gains is lost from the reader.

interesting that you put it this way. Perhaps instead of ads that mimic television ads on the internet, there should be new forms of advertising. The internet is an interactive medium, and why should it copy TV?

If an advertiser made an addictive game that brands the product, people would come willingly to play that game, and in the process, be exposed to the branding message.

They could create ARG (altertnate reality game), which promotes word of mouth advertising (see how well this http://en.wikipedia.org/wiki/I_Love_Bees did).

I think there is no place for traditional "one way" advertising on the internet, because the internet isn't Tv.