[gknoy]

People become absolutely RABID about their college brand, however. Can you imagine the shitstorm that would ensue if Tennessee were to change their emblem from the T to something ... else? Heads would roll.

As a UC alumnus, I certainly saw that new logo and thought "what the hell is this??" -- GREAT point about the color bring wrong, for example. If it were better communicated that it wasn't meant to replace the seal, I might have liked it better, but it already seemed ugly to me, even before I read about what it was intended for.