[kylefox]

I guess my main point is that Sam seems to be setting the price based on what Cheddar is worth to him personally, rather than some kind of growth/potential calculation (or so I assume -- he doesn't go into how he arrived at the $125k price tag, aside from alluding to the number of hours he put into the project). That makes a harder sell, IMO. Buyers are going to look at how much potential Cheddar has as a business, not how many hours Sam put into it.

BTW I'm not suggesting this is the wrong way to sell it -- if it takes $125k for Sam to feel OK parting with Cheddar, that's totally valid.

[ryguytilidie]

Fair enough, I just objected to the idea that one needs to have revenues=value to "break even". Just the complete wrong way to think about it.